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Customized Research
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Customized Research

We have the right level of coverage according to what you need:

  • Data Processing
  • Fieldwork Services (Data Collection)
  • Consultancy

We conduct the following kinds of studies:

  • Demand Measurement and Forecasting
  • Idea/Concept Testing
  • Product Testing
  • Test Marketing
  • Media Research
  • Copy Testing
  • Distribution Research
  • Pricing Research
  • Market Research
  • Opinion Polling 

Using the following methodologies:

  • Qualitative
    • Focus Group Discussions
    • In-depth Interviews
    • Observation e.g. Mystery Shopping
  • Quantitative
    • Face-to-face Interview
      • Street Intercept
      • Door-to-door
      • Central Location
      • On-site
    • Telephone Surveys
      • Traditional Telephone and Pen/Paper
      • Computer Aided Telephone Interviews (CATI)
    • Online Surveys